Addiction Treatment Full Scale Marketing Plan

Addiction Treatment is a vitally important service that both changes and saves lives

It is a community asset but also a business.

As such, developing an effective marketing plan for your Treatment Center is by no means a luxury.

The days that a decent website and a few well-placed ads would bring patients pouring through your door are long gone.

Sure, the bottom line remains providing services of high quality, but increasing your clientele depends on other factors as well.

You cannot expect that in this age of live client feedback and online reviews you can build your promotional plan on word of mouth and hearsay.

Competition is brutal and you’ll find little courtesy among your competitors.

Thinking through and implementing a detailed marketing plan is absolutely essential if you are going to not only keep your DR Clinic afloat, but increase your business as well.

It doesn’t take much, but you have to put in the hours and the effort.

Marketing plans are easy to deploy if you stick to them.

If you are the best at what you do (and you should try to be), let your clients know and make them want to tell their friends.

Let’s see how.

Are you ready to review your marketing strategy?

Before we talk business, we have to talk about the plan.

As with most ventures there are certain elements that you absolutely cannot do without; the pillars upon which your business will be built.

Without them no serious progress can be achieved.

These are:

  1. A U.S.P. (Unique Selling Point)
  2. A professional-grade website

Let us examine each one.

using-your-usp-to-rise-above-the-competition

Using your USP to rise above the competition

Simply put a USP is the answer to the question

“why should a patient choose you?”

This is a point that you should put considerable brain power in determining and articulating.

It must be precise and it must be significant.

Think this through and examine all aspects of your practice; location, accessibility, facilities, staff, services; everything.

How are you better from all other DR Clinics out there?

In case there is no easy answer to this question you should start thinking of how to come up with one.

Is there an angle you have not explored?

Is there an extra service you could be offering?

Do you have unique knowledge, specialization or personnel that give you the competitive edge?

Are your facilities arranged along Feng Shui principles?

This is the time to start thinking outside the box. Imagine yourself as the patient.

Start by the online search and follow the steps they will make to come to you.

Imagine your experience in your clinic.

Examine every step of the way from the moment the door opens, to the moment you are ready to go.

What can you improve?

More often than not this process will enable you to both pinpoint possible improvements and at the same time identify special qualities your business already possesses.

 

WE WANT MORE CLIENTS

 

 

one-website-to-rule-them-all

One website to rule them all

Your website is the face of your business, so do not cut any corners here.

Form is essential, but utility is king.

Make it stand out both thanks to its distinguishing aesthetic and its superior functionality; emphasis on the latter.

Make your website an enabler, a facilitator; a portal that conveys clients to your front door.

There are a lot of details you should tend to when designing a quick and easy, user-friendly website.

Some demand more fine tuning than others but the basics include:

  • Simple interface
  • Mobile-compatible
  • Minimalistic and professional design
  • Precise in presenting your services
  • SEO ready
  • Quick to load
  • Linked to your blog/discussion group/forum
  • Explicitly states your USP (and your Mission Statement)
  • Features your contact details in an eye-catching manner
  • Includes your staff’s CVs and credentials
  • Features reviews and ratings
  • Invites feedback
  • Frequent updates

As a rule of thumb, ease of navigation and precision of the info provided in your website are the cornerstones of your clients’ online experience.

You want to make every step of the way flow effortlessly, from your prospective patients’ decision to go to a DR Clinic up to the moment they are fully rehabilitated and ready to go.

Give them a hard time on the first step, and you’ll probably lose them.

 

WE WANT MORE CLIENTS

 

Super-charging your website’s User Experience

User experience is the be-all-end-all when it comes to gauging the readiness of your website.

There are countless nuances to building a high quality website that you can put to work.

Three stand out as the most fundamental:

  • Mobile friendly

This is truly a no-brainer in this day and age.

Making your website compatible with smartphones and tablets can spell the difference between success and doom.

If you are not sure how to do that, be sure to check Googles guidelines on the subject.

We cannot stress enough the importance of doing so.

It is a well known (and researched) fact that most of the time people will not bother with a non-mobile optimized website.

Moreover, mobile compatibility will affect your website’s visibility, since Google includes this as a ranking factor when someone searches the web using a mobile device.

It is not a difficult decision to make this effort, neither does is take all that much of an effort to begin with.

Making websites mobile friendly is pretty standard and if you have taken the right path (which you should), the professional website designer you have hired knows exactly what to do and how to give you the best results.

Make sure they also make your website responsive, as per Google’s recommendations.

It will save you a lot of grief in the long run.

  • Quick to load, quick to pay-off

Do you know what everybody hates worldwide?

Waiting for a website to load, that’s what.

As members of the human race, our collective hatred of waiting idly is, interestingly enough, one of the few things we can all agree on.

That’s why it is so important not to be on the receiving end of this hatred.

The internet, and search engines in particular, have spoilt us in a way.

Since all you have to do to find virtually anything is type a few words on Google, you are accustomed to this kind of speed.

You begin to short of expect the same machine-like efficiency from other aspects of your everyday life.

And that is the root of all disappointment for the modern person.

Even a few seconds of extra loading time can cost you almost 9 out of 10 visitors.

This means checking out Google’s Page Speed Tools is definitely worth your time.

Think about it.

Fractions of a second separate champions from non-champions in almost all competitive activities, so why would the Drug Rehab Industry be any different?

 

WE WANT MORE CLIENTS

 

 

  • Crawl dead ends

After the “Blue Screen of Death” the 404 error redirect page must easily be among the least welcome sights of all computer users.

If you find your site accumulating several of those, you might want to address the situation early on.

Your rankings might not suffer immediately, but website visitors are notoriously fickle when it comes to dead ends.

A 404 redirect is an obstacle in the way of your website’s smooth user experience and soon it can be an obstacle in the growth of your business.

Check out this broken link checker tool which can help you a great deal on the way.

As mentioned above, assuming you have made the right choice of hiring a professional web designer for your website, she or he will take care of this for you as well.

This work is not a one-shot kind of job though; it’s a part of ongoing website maintenance and it can consume considerable time.

Especially if you keep your website up to date and refresh the content frequently.

Keeping it real

Seeing how important search engine optimization is for almost every website out there, it might come as a surprise that Drug Rehab practice isn’t all about that SEO.

In this industry it’s the substance that’s over the style.

Your prospective patients visit your website looking for specific, useful information and it’s your job to provide it.

Keep your content relevant and keep it coming.

This will help you build confidence with your clients and render your website their go-to place for all things DR.

There are certain things you should consider setting up, if you have not done so already:

  1. Set up a blog and keep posting content on a regular basis
  2. Launch an online video show
  3. Make a podcast

Now when it comes to content it is important to understand the distinction between content and advertising.

Advertising is directly promoting your services, whereas blogging has to do with exploring and addressing common issues and concerns your visitors might have.

If you are going to use your blog content to promote your business directly, be very discreet about it.

Less is more it this case.

That said, a blog is by no means the only tool at your disposal.

Any content you create can be distributed and shared through many different media, and it can be the bedrock of your marketing strategy.

 

WE WANT MORE CLIENTS

 

 

deep-seo

Deep SEO

By now you are probably familiar with most of the definitions of on-page SEO such as keywords, keyword density and the like.

There is more to SEO though.

One type of SEO, off-page SEO to be exact, is link-building.

It’s a way of diverting traffic to your website, not by tweaking it per se, but rather by planting links around the web.

It is a well known, tried-and-true method of increasing your ratings and optimizing your search results.

These links have a cumulative effect.

What you aim to achieve is to build momentum with every link to your website that appears on the internet.

The more links you have planted around, the more your search engine rankings will improve.

Needless to say, this is essential if your business is to attract more people.

After all, how many times have you checked the barren wasteland of Google’s second result page?

As with most things, there is a series of steps which will help you master this SEO power:

  • Invest in excellent content that is extremely shareable
  • Make an imprint on popular blogs by guest-blogging
  • Claim all your local search listings
  • Manage reviews and feedback
  • Develop your outreach through events, associations, info groups, etc

Localize it

Marketing your business has become easier and harder at the same time over the years.

It is up to you or your marketing agent to keep up with all the changes, not the least of which is Google’s constant search engine algorithm changes.

And though it may be true that local searches are less vulnerable to these changes, they still aren’t impervious.

Keeping up in this case can be a lot easier if you follow certain guidelines, such as:

  • Tailor your keywords to your location.

Google’s Keyword Planner is an invaluable tool if you want to identify the optimal keywords for your business ranking, both in terms of relativity and efficiency.

Universally high ranking keywords are actually less useful in case of local searches since they are so competitive and at the same time non-critical to the task.

Instead, tailor your keywords to the area your business covers, including the name of your city, neighborhood, landmarks, or local jargon that the people in your DR Clinic’s vicinity use to talk about parts of the city.

Pair them with your standard array of “drug rehab” keywords for optimal results when integrating them into your content matrix.

 

  • Make “Google My Business”, your business

You should make use of Google My Business listing platform as soon as possible, if you haven’t already.

This is an excellent opportunity to use those locally optimized keywords we talked about earlier.

Make sure all your info is 100% correct.

Also, check out other popular review sites and align the info displayed there to agree with your info and details on Google My Business.

Finally, it is worth running a citation audit to identify and isolate any problems.

This may sound like nitpicking but Google does refer to other listings to make sure your DR Clinic is authentic.

A small mistake can carry a very high cost in this case, search rank-wise.

Address this with the necessary level of care to greatly enhance your local ranking, and even appear in the Google three-pack results on local searches.

 

WE WANT MORE CLIENTS

 

 

  • Make them an offer they cannot refuse

Attracting website traffic is nice, but is it enough?

Not by a long shot.

Getting the visitors is one thing, converting them to clients is quite another.

This is the point where you need to incentivize your prospective patients to make the leap from browsing your website to buying your services.

Special offers and time-sensitive deals are excellent ways to get people to visit your website after they have seen one of your ads on their social media platforms; to persuade them to divulge their contact information, which will help you build your mailing list; and to lead visitors to making an appointment at your facilities.

Offers vary wildly and they are only limited by your imagination.

Escalate by using a tight time frame for your visitors to benefit from your offers at first, and then pitch them a more valuable offer for providing you with their contact details or for following you on Twitter.

Possible offers can include:

  • Free evaluations for first time patients
  • Lotteries and giveaways
  • Discount coupons for people following your social media pages
  • Free downloads for people visiting your website
  • Gift cards for new patients

 

 

shifting-the-gears-of-your-social-media-campaign

Shifting the gears of your Social Media Campaign

Your social media campaign is but one side of the coin (the other being your off-page SEO of course).

Entering into the territory of social media platforms like Facebook, Google +, YouTube, Twitter, Instagram etc, is taking your business’ online image in your hands.

SEO can only get you so far.

You need social media visibility to really create client engagement and make your business fly.

In the case of social media campaigning, certain “classic rules” of marketing hold true, and these are:

  • Post new, useful and engaging content frequently
  • Build a network of professionals active in the same field as you
  • Invest in targeted advertising services that most social media platforms offer
  • Use your social media profiles to collect reviews and handle appointments
  • Plant links to your website all over the web
  • Promote your services and give special offers
  • Connect with your visitors and answer messages and comments
  • Be everywhere by planting content web-wide

About campaigning on too many fronts

Perhaps the most important aspect of social media campaigning is pacing.

You don’t want to “stick your fingers in more pies” than you manage.

There are social media platforms popping up left and right; it does not mean you have to chase after them all.

Carefully choose the ones that are relevant to your field and the ones offering the best “value-for-money” for your time.

Facebook and Twitter are the easy choice, but it may be worth your time to investigate what Google +, LinkedIn or even Instagram can do for your business.

Open too many channels and you probably won’t be able to “man” them all.

Although having no social media presence on a specific platform does nothing to promote your business, having an inactive or sluggish profile might actually hurt it.

The impression an abandoned profile gives to visitors is one of, well, abandonment.

The whole point of setting up your social media presence is to keep things fresh and moving.

Just creating a profile you cannot be bothered (or able) to maintain is counterproductive; even detrimental.

It is best to limit your activity to a number of accounts you can comfortably maintain, rather than subject your visitors to the irritation of not responding on time, posting obsolete information, or even worse, wrong or outdated data on your DR Clinic.

Quality time spent on your preferred platform beats spending long hours doing not much of anything on tens of accounts.

Plus more accounts mean more legwork, which is neither fun nor free to do.

Finally, on the platforms you do commit, aim for uniformity and consistency. Branding is a lot about imprinting a certain image on your clients’ perception, and your content, including images, videos, and texts, should reflect that.

 

WE WANT MORE CLIENTS

 

 

outreach

Outreach

Your campaign’s cogs are now turning; that’s great! Now what?

Now you start sharing content relevant to your business.

Keep in mind however the special qualities of each platform and make them work for your benefit.

The bottom line is getting people to visit your website and then your DR facility.

The content you share should not be exclusively promotional.

Post interesting and useful stuff that is related to the industry.

Ideally, your profile should be the go-to place for someone looking for information on Drug Rehab.

The perfect branding strategy is to render your brand synonymous with the concept of Drug Rehab.

Also, a dash of light hearted and entertaining content here and there works wonders, especially in such a serious environment.

Finally, it’s a good idea to get your personnel on board with the conversation and have them draw attention to the positive feedback you receive by your patients.

respond-react-reinforce

Respond – React – Reinforce

Once you have gotten people to talk about your services and interact with the content you post, it is essential to add the element of human interaction.

People visiting your profiles should feel that their feedback is acknowledged and that there are actual people behind your brand.

Actively and attentively respond to their comments and be forthcoming with new conversations that you initiate.

It is not uncommon for social media platforms to double as customer support services, since they allow for live feedback, endorsements, and complaints from your clientele.

The heightened stake in this case is that everything happens under public scrutiny.

On most circumstances this is something you can use to your advantage.

Addressing complaints should be done promptly and publicly with everyone watching.

It is very important to make an effort to fix any problems that arise and social media is an excellent opportunity to showcase this fact.

Last but not least, remember that planning weighs more than flexibility most of the time.

Having a well-thought social media marketing plan will save you a lot of time and effort.

The content of your posts, as well as the precise time-frame in which they appear, must not be left to chance.

By implementing a solid marketing strategy you can stay on top of things and maintain the focus where you need to, instead of allowing your visitors (or your competitors) to drive the conversation.

 

WE WANT MORE CLIENTS

 

 

digital-and-hard-copy-advertisement

Digital and hard copy advertisement

By using direct mail services you are “breaking the fourth wall” to your prospective clients.

Sending physical postcards to your target group is one of the most reliable ways to generate responses, since you are now entering the realm of solid reality which, quite literally, carries a different weight.

In this case it is best to address specific individuals, rather than “carpet-bombing” entire areas.

Research first; implement after.

Localization is also important when it comes to direct mail, with locations near your DR facility and locations with elevated percentages of populations in need of your services being the primary targets for your direct mailing campaign.

It goes without saying that professionalism and immaculate appearance are of the utmost importance with physical promotional material.

The goal is to get people to look up/call/visit your practice and everything about the material you send must work towards that goal.

Although direct mail is a useful way to expand your client base, it works best when it is complementary to your online marketing plan.

By combining compelling direct mail messages in the form of postcards with follow-up emails, you can expect a significant raise in client engagement.

clicks-matter

Clicks matter

Pay-per-click ads are an extremely popular way of online advertising; however, for many practices they don’t seem to work all that well.

The problem does not lie with the medium in this case but with the way you are using it.

PPC ads can be an excellent way to secure clients, when and only when, you point them at your target audience.

Essentially you need to “track” your prospective clients around the internet.

Basing your ad delivery on prior engagement is called “Re-targeting” and basically it’s quite self-explanatory.

You “track” your audience’s activity online using a selection of methods, the most popular of which being:

  • Retargeting through site traffic: Your ads reach people who have already visited your site
  • Retargeting through email: Your ads reach people on your mailing lists who open your emails
  • Retargeting through searches: Your ads reach people who search for keywords connected to your business

There is a lot more to PPC than retargeting though, and again, planning ahead is key.

A few things which are absolutely essential to your campaign’s success is keeping tabs on what your competitors are up to (geotargeting), and meticulously choosing your keywords and putting them to the test in regards to effectiveness.

 

WE WANT MORE CLIENTS

 

encourage-your-clients-to-provide-feedback

Encourage your clients to provide feedback

Online reviewing has had a tremendous impact on the way people select professionals and buy services and products.

This area of digital marketing is very critical and entirely worth every ounce of effort you put in it.

Your online reputation largely depends on the feedback your clients give you, either in the form of reviews or just ratings.

The content of these reviews depends entirely on the actual quality level of your services and the very real capital known as “client experience”.

This is not something that can be handled exclusively through marketing tools, so striving to excel in your field of business is not really negotiable.

The volume of reviews you receive though can be affected by your marketing methodology and there are ways to increase it.

And you definitely want to increase it.

Your main concern (besides providing excellent services) is to make reviewing simple and easy for your patients.

During registration you can hand out a brief form or card to your patients with simple instructions on how to review you on Google, Yelp or any other reviewing platform your prefer.

Make sure you remind them that it will take just a few minutes and how important their feedback is to you and the quality of services you provide.

If you want to make it really easy for them, you can have tablets standing by at your facility, which your patients can use to review you on the spot.

Also, make sure your website sports prominent links leading to Google’s or any other platform’s reviewing page.

One final note on reviewing.

It’s ok to ask your patients for reviews (on most platforms – Yelp excluded) but it’s not ok to “solicit” them.

Ideally they would decide to review your DR facility on their own, but you could also ask them to do so shortly after you have concluded your business with them.

It is review spamming you want to steer clear of.

This is a fine line to tread but reviews are too valuable to be left entirely to your patients’ whims.

 

 

WE WANT MORE CLIENTS

numbers-are-your-friends

Numbers are your friends

Numbers, thanks to their objective nature, can be a great asset to your marketing plan.

Among the great many things numbers can do for you is that they allow you to gauge your marketing campaign’s success.

However, for statistics and quantitative analysis to work optimally, you have to have a plan.

Before you concern yourself with collecting data, measuring ad success and all that jazz, you must have a clear, precise and quantifiable vision of what you want your campaign to accomplish.

Is it increasing client reviews? Mitigating costs? Improve client loyalty? Propagating your brand name?

Whatever your goals are, it is important to set specific milestones.

Setting a goal of increasing your website traffic generally is not enough.

A measurable target should be put forth, like increasing your website traffic by 20% this month.

The same applies with any and all goals you set before you.

Be realistic about them though.

Take into account the objective limitations your market capacity imposes on your DR facility and plan accordingly.

After all you can always adapt your plan to the actual conditions on the way.

keep-an-eye-on-your-roi

Keep an eye on your ROI

ROI (Return of Investment) is basically the functional analysis of your new patients, your new prospective patients, and your revenue.

Converting prospective patients to paying patients is directly correlated to your revenue volume and your marketing costs.

If an anomaly is detected between the two ratios, it is a solid indicator that you could be doing things better.

There are many elements that affect your prospective-to-paying patient ratio.

Some may not be related to your marketing plan or your campaign’s execution, but be subject to foreign factors such as phone etiquette or case-specific, interaction mishandling.

Don’t forget that Drug Rehab is a sensitive sector and patients’ behavioral patterns can be erratic.

Whatever it is that’s not working at full efficiency, you have to identify and fix it as soon as possible.

Collect all available data in regards to why a prospective client did not convert and probe for accurate input.

Specific questions tend to produce specific answers, so be precise and compartmentalize your inquiry.

Did they fail to convert because:

  • The price was deemed exorbitant?
  • There was no available appointment within their accepted time-frame?
  • Your personnel did not handle the case correctly? Why?
  • Did your ad misguide your prospective patient somehow? Was it vague or ambiguous?

Get your registration or/and client support team to keep track of the above info and set it as your goal to understand why your prospective clients did not choose to convert.

 

WE WANT MORE CLIENTS

 

google-analytics

Google Analytics

Google analytics is an invaluable tool for your business if you hope to successfully market your services online.

Connect your website to this platform in order to measure how well you are doing and to garner insight into your marketing initiatives’ effectiveness, which includes total website traffic, time spent on each page, click through rate, and much more.

Calculating your ROI

Simply put your ROI is your Net Profits minus your Campaign Costs, divided by your Campaign Costs.

The formula is fairly standard; calculating net profits is not.

Securing a reliable input flow when it comes to net profits can be extremely time consuming and prone to human error.

Your safest bet is to invest in a good Client Retention Management (CRM) system and an automated one at that.

Accurate ROI calculation and revenue source identification are but a few of the benefits of a good CRM system.

Additionally, it allows you to consolidate peripheral data such as email, social media, and client data threads on a single hub.

This will in turn enable you to calculate your revenue, both direct and indirect.

All aspects of your marketing campaign, brand image and patient outreach will benefit from investing on the right CRM software.

considerations-when-setting-up-a-crm-platform

Considerations when setting up a CRM platform

There are three key elements to making the most out of your investment on a dependable CRM platform:

  1. Long term investment mentality
  2. Personnel proficiency with the software
  3. Seamless integration with existing systems

There are numerous options for you to make in regards to CRM, whether you go with a Software-as-a-Service (Saas) option or you acquire software that taps into your phone center or/and social media profiles.

In any case before you make your choice, remember that there are additional costs attached to implementing it, including compatibility with the systems you are already using and the expenses to train your personnel in its use.

This is why researching what your Drug Rehab Facility needs is of crucial importance.

It is highly advisable to enlist your staff in this effort by asking them what they need to perform their jobs better and to weigh that against your goals.

This will provide valuable insight as to what type of CRM you need.

Nevertheless, CRM software is not a universal solution.

Your personnel must also be able to use it effectively and in the most efficient fashion.

You don’t want your people grinding with transferring cross-platform data or manually entering information.

Consolidation of interactions with your patients in one functional hub is paramount.

The market is abundant with quality CRM software. According to PCMag the best three out there right now are:

  • Apptivo CRM
  • com Sales Cloud Professional
  • Zoho CRM Professional Edition

 

WE WANT MORE CLIENTS

 

 

capturing-the-elusive-social-media-roi

Capturing the elusive Social Media ROI

Marketing initiatives for Drug Rehab Clinics (as with most service industries) is leaning heavily on the digital aspect and that’s not about to change any time soon.

Digital media dominate marketing planning, and outreach methodologies include pay-per-click and social media platforms more and more.

The foundation of any successful and sustainable social media campaign is twofold.

On one hand the goal is to maintain a live communication channel to your existing patients; on the other hand your patients’ experience should be in sync with your online presence and brand culture.

Simply put, without client engagement not much can be achieved, especially when it comes to calculating your social media campaign’s ROI.

Furthermore you need to keep your patients interested, so you can formulate a clear image on patient satisfaction, reviews, referral, ratings, etc.

Your brand culture on social media must actively encourage and promote posts, comments and overall patient and staff interaction.

This can be tricky, so make sure your staff understands the rules of etiquette in social media business interactions.

Consistency, usefulness, and above all value, should be the guidelines of your social media presence if you want to maximize your ROI. Certain measures you can implement in order to keep your profile active and engaging include:

  • Reviews and testimonials
  • Useful posts pertaining to Drug Rehabilitation
  • General tips
  • Patient check-in through social media
  • Staff check-in
  • Initiatives
  • Events

Of course allow your patients the option of sharing your posts by making them genuinely useful and/or interesting.

“Likes” and “Shares” are a very real commodity that can be converted in much needed brand exposure and consequently to an increase of prospective patients.

Fine tuning is also possible here, with social media automation software like Buffer.

This kind of software will prove invaluable for analyzing in-depth your tweets/posts/shares and scheduling the optimal time intervals for driving your account activity.

There are a lot of considerations to implementing a successful marketing plan and a lot of parameters to tweak.

However, there are also “signposts” along the way based on current marketing best practices.

Drug Rehab marketing may seem tough at first glance, but it is definitely worth your time, and when done right, it can greatly boost your business.

 

WE WANT MORE CLIENTS

 

 

roi-and-seo

ROI and SEO

SEO or Search Engine Optimization is one of the most important parts of maintaining high web visibility.

Investing on an SEO campaign will improve your ranking on web searches and will also allow you to show up more often on review and rating platforms.

The cornerstone of a solid SEO campaign rests on several tried and true elements:

  • Generate content
  • Claim all your local profiles
  • Optimize your content with keywords
  • Get featured on trusted and popular sites relevant to your industry

Staying on top of your game in regards to SEO depends on persistent and ongoing effort.

“Digital territory” conquest is a tricky and competitive enterprise, but it starts with optimizing your online presence, including claiming your local listings and eliminating clutter such as duplicate or obsolete profiles.

You can also enlist your patients’ help in that by encouraging them to review you on third party review sites.

roi-and-ppc

ROI and PPC

The final prong on a full-scale Drug Rehab Clinic marketing plan is pay-per-click ad work; that is paid search ads appearing on search engines, social and other media platforms.

Like SEO, PPC campaigns can yield significant benefits to your web visibility and lead to considerable increase of your prospective patient pool.

The ROI number in this case can be calculated by subtracting the acquisition costs from the estimated value of new patients and dividing this number by the overhead expenses.

PPC campaigns can be immensely useful but they demand a higher level of data input.

Tracking prospective client calls and following all online scheduling forms filled out, are things you should include in your PPC campaign planning.

PPC campaigns are also time sensitive endeavors in the sense that the reaction time on all potential clients’ activity must be very short under pain of losing said clients.

PPC has a lot of potential and under the right circumstances, meaning when it is used as part of a larger marketing strategy, can work magnificently.

You need to set up the correct infrastructure to capitalize on the momentum PPC ads build up.

As soon as a prospective patient clicks on an ad and calls your DR Clinic, they should be met with a suitable reaction from a well-trained member of your staff that will lead them to making an appointment.

A sloppily implemented PPC campaign on the other hand can cost you a lot of money with little return.

Your ads should be extremely eye-catching and inviting so that your prospective clients will click them.

Keywords and location targeting must also be used intelligently, as well as device-specific design in order to cater to the mobile device-using audiences.

Getting people to call your DR Facility after visiting your website is a primary concern and carefully planted calls to action can encourage them to do so.

Recording and analyzing your incoming calls also helps you evaluate the efficiency of the calls’ components like time and keywords.

A word of caution though; it goes without saying that if you decide to keep records of your calls, your clients and prospective clients must be notified that their call is being recorded.

Digital marketing is a vast and multilayered business allowing a lot of room for customization and adaptation. As a matter of fact, consistent monitoring and adjusting your Drug Rehab Marketing strategy, as well as the results you get, is a must if your marketing plan is to bear the desired fruit. There is no real point in funneling money to an elaborate marketing plan if it does not lead to more people arriving at your doorstep.

Speaking of money spent on marketing, how much is the appropriate amount to spend?

There are no set rules on this; however as a rule of thumb spending about one quarter of your gross revenue is a relatively safe practice.

 

WE WANT MORE CLIENTS

Summing it all up

So what should you expect once your Drug Rehab marketing grid is in place and up and running?

At first the volume of your new patients will grow, either consistently, or in spikes.

It is highly advisable to combine techniques in order to maximize your campaign’s effectiveness.

Short-term gigs such as special offers, limited promotional content, PPC, etc are excellent to build momentum and encourage growth spikes in your business, but they work best in conjunction with a long running array of online strategies, such as social media activity, blog content, and link building.

Remember to use all the tools at your disposal in order to fine-tune your marketing strategies according to the input you receive from your web analytics.

Start with what you know, stick with what you can manage, and then start building on that to expand.

health retreat drug rehab online marketing
2
3

Get started with a FREE video website audit

We will pin point any technical errors that are holding your website back from generating a constant and sustainable flow of inquiries for your services

NOT ONLY THAT....

We will explain exactly what you need to do to correct them without paying an SEO or Web Developer!

Audit My Website