Online Marketing made simple & how your competition is stealing your market share!
As an online marketing specialist in the Health Retreat industry we are often asked which are the best and most cost effective, online methods to generate new visitors that will convert to sales. The industry is always changing and it’s easy to get overwhelmed by the vast number media streams to put your Health Retreat in front of the correct audience. In turn each option will yield different results, some generate more traffic, some lead to higher conversions but all vary in cost and level of input involved. So you must ask: What is the perfect marketing strategy for success? Which methods are the most effective? Where will I get the biggest return on the investment? And, perhaps the most important What are my competition doing? Good news! We are going to try answer all these questions today, But first a quick word about pay per click advertising Pay per click adverting through Google or the other searches can be greatly beneficial to any online marketing campaign however any long term strategy must include search engine optimisation which will be the focus of our report Not only does it bring in better leads but in the Health Retreat industry potential customers will judge a website and the company it represents on trust factors. As consumers we are bombarded with paid advertising thousands of times every day There is a natural reaction to assume the offer doesn’t have your at heart Think about it Appearing in the top 10 organic search listings – put there by Google according to their highly complex algorithm to weed out poor quality and untrustworthy websites – stands as testament to your potential client that your business can be trusted.
Click HERE and we will carry out an entirely FREE Video Audit of your website This Month (July 2016) we are reaching out to fellow business people to offer some FREE advice and HELP with their Websites and digital presence
So by now you’re probably thinking How can I get our Health Retreat listed on the first page of Google for a key search term that will lead to a sale? To answer that we took 10 of the highest traffic generating key terms relevant to the Health Retreat industry and made a list of the successful retreats that appeared on the first page. From Google Keyword Planner:
|Key Search Terms||Avg. monthly searches|
|health retreats n.s.w||1,900|
|health retreat nsw||1,900|
|health retreat victoria||1,000|
|health retreat au||1,000|
|health retreat australia||1,000|
|detox retreat uk||1,000|
|health retreat bali||880|
|health retreat united kingdom||720|
You can read more about the Google Keyword planner and how to use it in our Drug Rehab SEO Guide HERE
What are your competition doing that you aren’t?
We then analysed the Health Retreats and Detox Resorts that appeared on the first page in the organic listing. We based our analysis on two main factors (OK, we know Google analyses a website on over 200 factors but stick with us and we’ll explain)
Back links are hyperlinks attached to images or text that link one website page to another with a click of the mouse. For example CLICK HERE to go Our Conversion Factor Guide. Putting SEO into the most simple of terms the more back links you have the higher your site will rank. Google and the other search engines read these as votes of confidence of a websites quality and usefulness. At a certain point the other 199 + factors will have more gravity when competing for the top 3 – 5 spots.
Social Media Following
Social Media is part of any comprehensive marketing strategy. Google is by no means stupid. It knows links can be bought and sold which of course means they are less trustworthy. Social Media following and shares are another ranking factor that cannot as easily be faked. ‘Social Signals’ give a clear indication of the social interaction, popularity and buzz around a company and its services.
SB Live Media have added this factors to score the top sites pulled from the initial search engine crawl on the 15/06/16 You can now see how your retreat compares with your competition There is no doubt they are reaping the rewards from successfully ranking! Good news:
They can ALL be beaten with the correct strategy
Here they are
|Back links||Twitter Followers||Facebook Likes||SB Live Score|
As we mentioned earlier Google considers some 200+ factors when determining what sites will appear on page 1 As you will see below the top 3 on our list are not all in the top 3 for Googles list:
Our Top 3
Retreat Key Term Position Billabong Retreat health retreats n.s.w 9 Champneys health retreat united kingdom 1 Bliss Sanctuary health retreat bali 8 Never the less they are still in page 1 for highly completive and high traffic generating key search terms Perhaps it should be noted that in the case of Bliss Sanctuary and Billabong Retreat there is only actually 5 businesses in each case ranking above them. The rest are directories, online magazine round ups etc Why’s this important? These three key search terms produce over 3500 searches each month And what does that mean? Without getting too complicated the closer to position 1 a site ranks the higher the percentage ‘click through’ rate of a user searching the relevant key search term. The higher this rate is, the more traffic will arrive at your site and depending on some conversion factors, more about that in our Health Retreat Page conversion optimisation guide, this equals more sales. With the correct strategy like they can climb the ranks and take back their fair share of the market from their competitors.
How do I beat my competition in the Health Retreat industry?
Whilst still keeping things really simple we have seen that we need votes of confidence to earn Google’s trust and a place in the traffic generating top 10, Where we generate traffic and get sales What does that mean for you? Again simply speaking if you get more links and more social media involvement you will climb the ranks.
There are several methods the first thing to say is be very careful if you choose to buy them, however– WE STRONGLY ADVISE AGAINST BUYING LINKS. This is highly against Googles guidelines and if you buy from a poor supplier you could possibly end up with a penalty which could cripple your business. The are some fairly clever ways to earn backlinks from reporting broken links on a industry relevant website and offering a link to your own, sharing a clever info graphic you make on a directory, leaving testimonials online of products your business uses or even donating to a non-profit organisation to earn a link. Where do I get high quality backlinks for FREE? Posting guest articles or posts on high quality blogs is hands down the best route to earn links safely and for free. The best part This method creates genuine links that if placed on popular and industry relevant blogs may also organically drive traffic. This is fairly easy, can reap high quality links but it is more importantly sustainable. Google themselves even accept guest posts on its analytics blog! The one draw back It can be time consuming, you will have to reach out to the blog with a pitch and then provide high quality content. So how do you do it? The easiest way is simply to search for opportunities using Google. Use Google search queries to find blogs accepting guest contributors:
- your keyword + guest-posts
- your keyword + become a contributor
- your keyword + submit an article
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
The it is a case of following the blogs guidelines with our to contact them, what to provide and how to structure the guest post.
Before you provide content check other guest posts to ensure the links they provide are ‘DO FOLLOW’. These are the only links that will pass ‘link juice’ and boost your rankings. To do this use the Google Chrome web browser add-on ‘NoFollow’. Make sure you get your link within the body of the text
Social Media Presence & Interaction Social Media
Social media must be included in a comprehensive marketing strategy for any Health Retreat All health retreats must have a presence on social media sites (a good example is www.in2urlife.com) so that potential customers can find them, see what’s on offer, see how current and previous customers enjoy the retreat and engage with you the provider The bottom line is Social Media build trust, shows your company is real, personable and encourages conversations, followings and shares. Social Media builds your brand and shows google your company and website is trusted and should be displayed in the relevant search results. Social media presence improves search engine rankings, maintains a company’s visibility online, and personalizes the brand. All businesses need to learn how to get on board with social media or be left behind in the coming years.
How do I get started with Social Media?
If you’ve not yet created your social media profiles with Facebook, Twitter, Linkedin etc you are already behind the competition Luckily we’ve got you covered! There are some great start up guides here http://www.socialmediaexaminer.com/getting-started/
Ok, now what?
Once you’re setup up you’ll need to post regularly to grow your audience and then keep them engaged We’d like to invite you to use our FREE dashboard organise all your social media here: http://sblivemedia.socialserver.net/signup Our dashboard allows you to:
- Save hours of time on your social networks
- Increase your engagement, likes and success
- Easily find and post relevant content & videos
- Schedule days or weeks of content in minutes
- Manage your social networks in one place
On top of the SEO benefits as demonstrated above Social Media is very powerful as a tool in its own right. One important point to consider, People heavily base their purchase decisions on the opinions of others. Getting social conversions requires regular engagement with high quality, relevant content – again try our free dashboard out.
So you’ve getting more twitter followers every day, the Facebook likes are in the 5 figures and you are earning regular guest posts Now what? Your website should be climbing the ranks quickly and your social media engagement and guest posts may even be driving traffic or even converting to sales. That’s half the battle Now we need to really push past the competition and to do that we need to optimise the website in order to satisfy ALL of the 200+ factors Google analyses. Among many others this will include optimising content and its structure on the site itself, ensure the load speed is below 2 seconds and that website is mobile friendly Check out our latest COMPLETE SEO guide for Drug Rehab Centres but we highly suggest you take one of our FREE video audits – with absolutely no commitment and no risk – where we will pin point exactly what is losing you profit to your competition.
RECLAIM YOUR MARKET SHARE TODAY – TAKE OUR FREE VIDEO AUDIT
This Month we are reaching out to fellow business people to offer some FREE advice and HELP with their Websites and digital presence
(We do this to empower fellow entrepreneurs and help companies grow – because as businesses we are the back bone of the economy, the source of innovation and lead the charge in job creation!)
CLICK THE LINK below
for a completely FREE video audit of your website & a FREE NO RISK consultation
with one of our experts
We can point out EXACTLY what is holding your website back
from generating the same traffic as your competitor
Help you take back YOUR MARKET SHARE
CLICK THE LINK ABOVE
QUICK & PAINLESS FREE VIDEO AUDIT & NO RISK FREE CONSULTATION
Local & National SEOOur proven SEO strategies will get your business’ website to page 1, with no lock in contracts.
Reputation ManagementWe help you take back control of your online image & make your business look it’s best online.
Social Media MarketingOur social media marketing service is here to help brands organically grow & interact with their target audience.
The Health Retreat Industry’s Premier Digital Marketing Agency
When it comes to extremely competitive keywords, we deliver expert SEO solutions that help websites significantly increase their organic search score in order to contend for the top rankings. Our London based Online Marketing Agency delivers a huge ROI for our clients. Basically for every £1 you invest in your business, we will generate you a minimum of £3.
SB Live Media Will Place Your Retreat or Drug Rehab on the Front Page of Google!
We want to help you help others and the first step is getting you found online!
Need to enhance your website traffic, or looking to burst into a brand-new local market? Perhaps you have already have traffic but visitors are not converting to sales?
No matter your objectives, we utilise the very latest methods, technology and proven strategies. Our London based highly qualified and experienced team will research, plan and carry out online & offline Marketing campaigns with huge ROI, that blend together a multifaceted approach to generate you incredible profits.
We have never failed a client.
SB Live Media takes great pride in being a trusted Google Adwords & Analytics Certified Partner
What is a Google Certificate?
A Google Certificate is basically a certification that showcases the skills & expertise of an SEO company. It is also a really good way to differentiate a legit SEO company to a bogus one, too, as it allows the SEO agency to demonstrate their expertise by taking Google’s exams. We take our Internet Marketing and Search Engine Optimisation seriously and are one of only a few agencies in London to be certified by Google.
What does this mean?
Being a certified Google Analytics & Adwords partner means that we are trusted by Google, and that our clients can no doubt trust us, too. This also provides SB Live Media with a number of advantages, including access to the most up-to-date online marketing techniques and industry research.
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